We at MUTU System, are anti-racist. This means we want to take sustained intentional action to combat racism. We actively support and promote BIPOC-led organizations and Influencers working for racial equality and in support of #BlackLivesMatter

Right now our activism is donation-based, and in the representation and amplifying of black voices. The deepest work we are doing is on ourselves. We are listening and learning, not speaking first. But we are also acting.

The list of actions and commitments on this page is work in progress, and we are accountable for improvement and growth.

Our business is founded on the principle of women’s right to dignity and equality, and so our actions are focussed on Black maternal health and on amplifying Black women’s voices.

As a company, we have much work still to do most notably in our internal team. We will do better. Our commitment to changing this is included below.

What we are doing


We make a regular monthly financial donation to:

Black Mamas Matter is a Black women-led cross-sectoral alliance. They center Black mothers to advocate, drive research, build power, and shift culture for Black maternal health, rights, and justice.

Microloan enables some of the world’s poorest women to work their own way out of poverty by providing training and microloans. We help them start successful businesses to build independence and financial resilience. Our CEO Wendy is on the Microloan Women’s Development Board.

We have signed the petition to support and promote the work of Color of Change, the largest online racial justice organization in the USA.

Sponsoring & advocacy

We will be sponsoring the training for a Black birth worker or Doula through MamaGlow. Mama Glow offers globally recognized immersive training supporting maternal and birthing practitioners who are committed to transforming the lives of women. We are currently exploring doing this in the UK as well as in the US. 

We regularly and consistently share and promote Influencers and organizations working to combat maternal inequality and racism such as fiveXmore, 4Kira4moms and Black Mamas Matter. We will continue to amplify Black voices, support Black people and mothers in our work. 

Representation in our brand & content

We will continue to be intentionally inclusive and diverse in our program content, on our website and social media feeds. We recognize that the health and wellness space lacks representation and diversity, and have been committed to actively addressing this.

In 2017, Wendy was aware of a lack of diverse representation in our offering and made a commitment to change this. We invested substantially to refilm all our program content. We now feature women of color as well as different body shapes and sizes, so that more women may feel represented and welcome in our space. 

In early 2019 we worked with renowned coach Lisa Nichols to learn from her and other African American women in her community to script, direct, and appear in our promotional videos. This was a conscious investment and effort to better serve and represent our Black customers.

Representation in our team

There is a lack of BIPOC representation within our employed team and addressing this is a key priority. We are committed to improving this lack of diversity on our payroll. 

Meanwhile, we continue to actively seek and partner with BIPOC-owned and led businesses to work with on creative and social media projects and in all areas of our business.

Doing the personal work

We are committed to learning and doing better. Within our team, we have created an ongoing discussion and accountability group for the work laid out in Layla F. Saad’s ‘Me and White Supremacy’. 

The work that we are undertaking in this group has led to new insights, much discussion, tears, discomfort, closer relationships and honesty and a deeper, greater understanding of where and how we need to grow.


We want to continually and sustainably do the work of building an anti-racist business and community where everyone feels safe and valued. If you would like to contact us about our anti-racist commitment or point us towards further ally-ship, please get in touch.

We have signed the Anti-Racist Small Business Pledge from Rachel Rodgers’ TownHall at Hello Seven.