I have read in lots of places today about a magic mummy tummy cream that sold out in an hour at Harvey Nics – rub it into your mummy tummy and it disappears!

I’m impressed – this cream ‘burns fat’ (I’ve always loved that phrase… what with? A blow torch?) and gives results ‘comparable to surgery’. Wow, not bad for £18.85.

The list of celebrity endorsers does of course, as is so often the case, offer a set of role model bodies women can relate to… Kimberley Walsh, Denise Van Outen, Alexandra Burke, Diane Vickers and Ellie Goulding. Um, have they all even HAD a baby?!

No offense meant whatsoever at the gorgeous Denise, but may I be so bold as to suggest that she *might* have also undergone a fairly intensive exercise and diet regime as well as rubbed in the magic cream?

Does the cream strengthen your pelvic floor so you don’t wee when you sneeze and cure back ache too?