For my fellow health, fitness and wellness pros who think we know what we’re doing…
Professionals in the health or wellness industry, super-fit personal trainers or ripped Crossfit instructors, Yogis emanating Karmic serenity from the front of class, beautifully poised Pilates teachers, even medical Doctors… we all think we know what our clients want.
We practice what we preach, we can lift heavy, execute perfect technique, run, headstand and push-up. Hey, we make this look good. Our client is impressed. Inspired. She’s fascinated by our nutritional science knowledge, focussed on form, committed to the lifestyle changes and the routine.
She wants washboard abs, a ‘strong core’, shapely arms and faster legs, and we can help her get there.
Or… does she? She’ll go along with all that for your benefit, but what she actually wants, given half the chance to tell you, is:
“I want to feel sexy again”
“I want to feel good about myself”
“I want to run around with my kids without getting tired + without leaking”
“I want to accept myself”
“I just want everything down there to work, and to feel like it used to”
“I want my partner to find me attractive”
“I don’t want to feel fat and frumpy”
These are real, direct quotes from new MUTU System customers. And every one is about how she feels. Not how she looks in a bikini, what advanced yoga posture she can achieve, not the numbers on the scale, tape or stopwatch, and not her ability to reach either HIIT endorphins or meditative bliss.
We need to shift our focus, because we’re measuring the wrong things and setting our goals to suit our industry mindset, not her real-life ones.
After a decade and a half of working with women who have babies, I have gotten a lot closer to what she really needs: